Privacy Policy

Effective Date: September 14, 2026

This Privacy Policy explains how myalivem collects, uses, shares, and protects personal information when you visit our website, place an order, contact Customer Service, or otherwise interact with our services.

myalivem is operated by YANG FULING TRADING LIMITED, which is responsible for the operation and management of the store and the handling of customer information as described in this Privacy Policy.

1. Information We May Collect

Depending on how you interact with our website, we may collect or receive information such as:

  • Name

  • Email address

  • Telephone number

  • Billing and shipping address

  • Order and purchase information

  • Product preferences and shopping activity

  • Customer Service communications

  • Device and browser information

  • IP address and approximate location information

  • Website usage and interaction information

  • Payment-related information necessary to process transactions

Complete payment-card information is generally processed by the applicable third-party payment provider rather than stored directly by myalivem.

For your security, please do not send full card numbers, CVV/CVC security codes, payment passwords, or other sensitive payment credentials to us by email.

2. How We Use Your Information

We may use personal information where reasonably necessary to:

  • Process and fulfill orders

  • Arrange shipping and delivery

  • Process payments and refunds

  • Provide order confirmations and updates

  • Respond to Customer Service inquiries

  • Handle returns, refunds, and other after-sales requests

  • Maintain and improve our website and services

  • Understand how customers interact with our store

  • Detect and prevent fraud, misuse, and security incidents

  • Maintain appropriate business and transaction records

  • Comply with applicable legal and regulatory obligations

  • Provide marketing or promotional communications where permitted and, where required, with appropriate consent

We aim to use personal information only for legitimate business purposes and in accordance with applicable privacy and data protection laws.

3. How We Receive Information

We may receive information:

  • Directly from you when you place an order or contact us

  • Automatically when you interact with our website

  • From ecommerce and website service providers

  • From payment service providers

  • From shipping and logistics providers

  • From analytics and advertising services

  • From fraud-prevention and security services

  • From other service providers involved in operating our store

The specific information available to us depends on the services you use and how you interact with our website.

4. Cookies & Similar Technologies

Our website and the services supporting it may use cookies, pixels, tags, and similar technologies.

These technologies may be used to:

  • Keep the website functioning properly

  • Remember preferences

  • Support checkout and shopping-cart functions

  • Understand website traffic and performance

  • Measure how visitors interact with our website

  • Detect suspicious or fraudulent activity

  • Support analytics and advertising activities where permitted

Your ability to control cookies may depend on your browser, device, location, and the consent options available on our website.

Disabling certain cookies may affect some website functions.

5. How We May Share Information

We may share personal information with service providers where reasonably necessary to operate our business.

These may include:

  • Ecommerce platform and website service providers, such as SHOPLINE or Shopify where applicable

  • Payment processors

  • Shipping, logistics, and delivery partners

  • Customer Service providers

  • Website hosting and technology providers

  • Analytics providers

  • Advertising and marketing service providers

  • Fraud-prevention and security providers

  • Professional advisers and other service providers where reasonably necessary

We may also disclose information where required by applicable law, legal process, regulatory requirements, or where reasonably necessary to protect our rights, customers, business, or services.

Third-party providers may process information according to their own privacy practices and applicable contractual and legal obligations.

6. Advertising & Marketing

Where permitted by applicable law, we may use information about interactions with our website to understand customer interests, measure advertising performance, and provide relevant marketing.

Depending on your location and the technologies involved, certain advertising or tracking activities may require consent or provide you with additional choices.

You may also be able to unsubscribe from promotional emails by using the unsubscribe option included in applicable marketing communications.

Transactional communications concerning your orders, payments, shipping, returns, security, or Customer Service may still be sent when necessary.

7. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including:

  • Order fulfillment

  • Customer Service

  • Returns and refunds

  • Business and accounting records

  • Fraud and security prevention

  • Dispute resolution

  • Compliance with applicable legal obligations

Retention periods may vary depending on the type of information and applicable legal or operational requirements.

When information is no longer reasonably required, we may delete, anonymize, or otherwise handle it in accordance with applicable requirements.

8. Data Security

We use reasonable administrative, organizational, and technical measures designed to help protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, electronic transmission, or data-storage system can be guaranteed to be completely secure.

Customers should take appropriate steps to protect their own passwords, devices, and account information.

9. International Data Processing

Because myalivem operates an online store and may work with service providers in different locations, personal information may be processed or stored in countries or regions outside the customer's place of residence.

Where required by applicable law, appropriate measures may be used in connection with international transfers or processing of personal information.

10. Your Privacy Rights

Depending on where you live and applicable privacy laws, you may have certain rights regarding your personal information.

These may include the right to:

  • Request access to certain personal information

  • Request correction of inaccurate information

  • Request deletion of certain information

  • Object to or restrict certain processing

  • Withdraw consent where processing relies on consent

  • Request information about certain uses or disclosures of personal information

  • Exercise other privacy rights available under applicable law

These rights are not absolute and may be subject to legal exceptions or verification requirements.

To submit a privacy request, please contact:

Email: service@myalivem.com
Telephone: +852-57220528

We may request information reasonably necessary to verify your identity and process your request.

11. Children's Privacy

Our store is not intended to knowingly collect personal information from children in violation of applicable law.

If you believe that a child has provided personal information to us inappropriately, please contact us so that we can review the matter and take appropriate action.

12. Third-Party Websites & Services

Our website may contain links to or integrations with third-party websites, payment services, social platforms, or other external services.

Their privacy practices are governed by their own policies.

We encourage you to review the privacy information provided by third-party services before providing personal information to them.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, business practices, technologies, or applicable requirements.

When this policy is updated, the revised version will be published on this page.

Where required by applicable law, additional notice or consent may be provided.

14. Company Information

Company Name / Legal Entity: YANG FULING TRADING LIMITED

BRN:75517470

Trading Brand: myalivem

Customer Service Email: service@myalivem.com

Telephone: +852-57220528

Registered Office Address:
Room 60, 3rd Floor
Loo Lee Center
45 Kai Yuen Road, Kwun Tong
Kowloon, Hong Kong

Address Type: Registered Office Address

Operating Entity:
YANG FULING TRADING LIMITED is the legal entity responsible for the operation and management of myalivem.

Address Notice: The Hong Kong address listed above is our registered business address and is not a merchandise return address.

15. Contact Us

If you have questions about this Privacy Policy or would like to submit a request concerning your personal information, please contact us:

Email: service@myalivem.com
Telephone:+852-57220528

Company Name: YANG FULING TRADING LIMITED

Registered Office Address:
Room 60, 3rd Floor
Loo Lee Center
45 Kai Yuen Road, Kwun Tong
Kowloon, Hong Kong

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